Taya, we’re so excited about Frame! Why launch an art auction now?
Taya: Thank you! At Art Academica, we’re always looking for fresh ways to connect people to art, and "Frame" felt like a natural evolution. Art is meant to be experienced personally, so an auction is perfect for creating that intimate interaction. Plus, Melbourne is a city that breathes art—it has that energy that draws in both established artists and emerging talent. Frame is our way of celebrating Melbourne’s passion for art and bringing the magic of art collecting to more people. Especially before Christmas.
What can attendees expect from the Frame auction?
Taya: Frame is going to be an experience, not just an auction. There’ll be something for everyone, from seasoned collectors to those new to art. Expect a thoughtfully curated selection from both renowned and rising artists—pieces that capture the essence of Melbourne’s creativity. We’re also focusing on making the evening warm and approachable, so people feel welcomed and inspired.
Why did you call the auction “Frame”?
Taya: It’s a bit of a double meaning! We called it Frame because we want to "frame" art in an accessible way. This isn’t just any art auction—we’re making art affordable. Every starting bid will be set at the price of the frame itself, which is a very low entry point for art collectors. We believe art should be accessible to everyone, not just serious collectors. With Frame, even a first-time bidder can bring home a beautiful piece without breaking the bank.
Finally, what do you hope Frame will achieve?
Taya: My hope is that Frame connects people deeply with art. I’d love for attendees to walk away with a piece that resonates with them, whether it’s because it sparks joy or inspires curiosity. We want Frame to be a place where the unexpected happens and art becomes a part of your life. Just like a framed piece of artwork, we want it to become a cherished memory for everyone who comes.
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